Executive Overview

Power in the Process-- Product Development

Creating viable and profitable new products or services is increasingly essential for a sustainable competitive advantage. Companies that succeed at new product or service development invest in strategies, tactics, and systems that "DO RIGHT PRODUCTS RIGHT."

Too often companies have great ideas, but have limited resources to determine which are the very best concepts to direct time and money. Stage Gate™ product development processes, such as ATOM-SME™, determine which ideas deserve greater investment. The process utilizes cross-functional members from across the organization to build a strong business case for the ideas being marketed. Often, companies identify a great concept but don't do the homework to assure it is marketable and a fit with their company objectives before investing time and money to later find they wasted both. By implementing a formal new product development process with principles outlined in this presentation, you will have a higher percentage of your product introductions becoming home runs for your company.

The purpose of this business workshop is to introduce your company to product development processes that support strategic growth.

Key Advantages to "Doing Right Products Right" include:

Reduce product development risk by moving the best ideas forward
Move new products quickly to market
Increase company growth and profit through new products
Incorporate a proven, world-class process in a short time at a low cost
Reduce product development costs

Minnesota Technology Inc. assists Minnesota companies through an exclusive licensing of ATOM-SME™. At each stage of product development, specific criteria are used to determine whether to proceed by dealing with topics relating to strategic alignment, competitive advantage, market trends, core competencies, technical feasibility, and answering the question…"Do the financial rewards outweigh the risks?"