E-Business and Internet Marketing
Consulting Services
Our E-Business and
Internet Technology consultants are experienced in harnessing the Internet for your needs
– to enhance sales, penetrate new markets, optimize search engine results, lower
your operations costs and improve your supply-chain efficiency.
MTI's
e-Business and Internet Technology consultants offer extensive IT-related experience
to every client. With advanced education and training in data communications,
electronics, engineering, business and Fortune 100 Internet consulting, we focus
on one thing: making the Internet work for your business.
E-Business/Internet Technology Solutions
To learn more about our e-Business/IT services, click on the information listed below.
- Web Site Analysis
- Internet Strategy Development
- Competitive Internet Intelligence
- Key Internet Role in your Marketing Plan
- Software Assessment and Selection
- Consulting
Web Site Analysis
The Web Site Analysis, designed for companies with existing sites, examines your site's search engine performance, structure, graphics, content and ease of use. The Analysis also evaluates the site for marketing message clarity and offers suggestions for improvement. Minnesota Technology, Inc. experts provide a detailed in-person report, suggest improvements and address how to implement changes.
If your company is unsure your site effectively communicates your mission or you’re concerned that the site might not be representing you well, this is an ideal service for your company. Also, any company that is considering a major Web site revision will gain insight into best practices in site concepts
Are you confident that your Web site effectively communicates your mission? Does your site represent you well? Are you completely satisfied with your current web site? If you’re looking for more, consider these benefits:
- Qualified prospects and customers find your site
- Your site design positively influences search performance and user experience
- You have an unbiased perspective on your site’s clarity and usability
- Your Web site is built on today’s best practices in Web site design
Internet Strategy Development
Position your site to be successful! Minnesota Technology, Inc. E-Business experts work with you so that your site is a strategic extension of your total marketing plan. An Internet Strategy ensures that your web site, often the first view prospects have of your company, effectively communicates who you are using terms used by actual Internet searchers. Your analysis will include:
- Web site purpose and audience
- Competitive analysis
- Content summary
- Suggestions on how to structure your site for optimal search performance and usability
If your company is ready to engage in a major revision of your web site; or if you have started development but are having difficulty focusing the site or containing the costs, your company would benefit greatly, including:
- Commit your limited marketing resources on those areas with the greatest commercial potential.
- Ensure that your site is focused on your client /customer’s needs by identifying and reinforcing terms that people actually use when searching for your company’s services
- Plan accurate development costs as the development effort is more clearly defined
- Promote alignment between your key stakeholders as they participate in developing the strategy
Competitive Internet Intelligence
Compare your site's search performance, usability, marketing message and functionality to your known competitors' sites and to the best online performers. Learn more about your competitors and customers online presence. MTI's E-Business experts will compare your site to selected competitors’ sites and recommend strategic investments to strengthen your market advantage.
While any company will benefit from Competitive Internet Intelligence, it is best suited for companies with advanced technologies or clear competitors. Companies entering new markets, repositioning their products, or considering online sales have also found tremendous value in this offering.
- Drive your investments by benchmark your web site against your industry’s best competitors.
- Identify the competitors with the strongest Internet presence
- Identify content, graphics or functionality that would differentiate your site
Key Internet Role in Your Marketing Plan
Get found! Increase your site’s qualified traffic by carefully identifying appropriate words used by people searching for your products, recommending how to best integrate those words, and by listing appropriate sites for linking into your site. This service includes an estimate of monthly costs for a Pay-per-Click (PPC) campaign.
Once your site is functionally sound and delivers an effective message, your next steps are:
- Proactively reach a larger market of customers
- Attract qualified prospects looking for your products
- Improve conversion
- Pay-per-click marketing
- Target marketing dollars to areas with the best ROI
- Learn how to make the best decisions about keyword selection
Software Assessment and Selection
Save thousands of dollars, reduce stress and save time by identifying the right software for your business. Minnesota Technology, Inc. experts evaluate your company's entire software needs, as well as the software you are currently using. Then they evaluate top packages on the market based on your individual needs and give you an unbiased report on the best software to help your company run better.
Consulting
Minnesota Technology eBusiness specialists are available for consulting on a daily basis. Consulting can be for a variety of IT related services including systems analysis, IT strategy or best practices, project management, supply chain optimization, online collaboration services, site design review or search optimization related services, etc.
Home | Site Map | Careers | Privacy Policy | Terms of Use
1994 - 2007 Minnesota Technology, Inc. All Rights Reserved webmaster@mntech.org
Phone: 612-373-2900 Fax: 612-373-2901
